The AI-Enhanced Email Marketer

You've spent years mastering email marketing. You know what good looks like. But you're stuck between expensive SaaS solutions that don't quite fit your workflow and manual processes that waste hours of your time every week.

Meanwhile, AI has changed everything. For the first time, you can build custom tools that work exactly the way you need them to, without writing code or waiting for vendors to add features.

          What becomes possible:
          
              Campaign planning that used to take 5 hours now takes 90 minutes
            
              Generate 10+ on-brand copy variations in minutes instead of spending hours on first drafts
            
              Automated QA that catches 95% of errors before they reach subscribers
            
              Custom reporting that surfaces insights, not just data dumps
            
              5-10 hours saved every week on repetitive tasks

The email marketers who figure this out now will have a massive advantage over those who don't.

Build your AI-enhanced workflow

Over 8 comprehensive modules, you'll learn to design and build custom AI tools for every stage of your email marketing process

Module 0: The builder mindset

45 min

Learn to think like a builder, not just a tool user. Understand the problem-solution-build framework and how to identify what's actually worth building for maximum ROI.

Module 1: Strategy & competitive intelligence

60 min

Build AI tools that analyze competitor campaigns, generate strategic frameworks, and create data-driven campaign briefs in minutes instead of hours.

Module 2: Campaign planning & calendars

55 min

Create automated planning systems that generate content calendars, resource timelines, and campaign roadmaps based on your goals and constraints.

Module 3: Content creation at scale

75 min

Train AI on your brand voice and build systems that generate on-brand copy, subject line variations, and design briefs faster than any human writer.

Module 4: Email build & QA automation

65 min

Automate HTML tasks, troubleshoot rendering issues, and create AI-powered QA checklists that catch 95% of errors before they reach subscribers.

Module 5: Advanced segmentation

70 min

Build tools that analyze audience behavior, create personalization strategies at scale, and generate segment-specific content variations automatically.

Module 6: Send time optimization

50 min

Create systems that analyze your data to recommend optimal send times and automate scheduling decisions based on performance patterns.

Module 7: Reporting & analysis

80 min

Build custom reporting tools that generate executive summaries, identify trends automatically, and provide AI-powered recommendations on what to test next.

Choose your path

Two ways to learn, both designed to help you build custom AI solutions

Self-paced course

$497

For self-directed learners who want to implement at their own pace and have the technical confidence to troubleshoot independently.

Complete 8-module video course (7-8 hours)
Build-along exercises for each workflow stage
Starter prompts and frameworks
Tool alternatives guide
Lifetime access to all materials and updates

Pre-order the course

What you'll be able to do

After completing this course

Save 5-10 hours per week on repetitive tasks

Reduce campaign cycles by 50-70%

Test more effectively with faster variations

Make better decisions with custom insights

Build solutions that fit your exact needs

Future-proof your skillset for AI-powered marketing

This isn't about using AI to write slightly better subject lines.

This is about fundamentally changing how you work.

Why learn from me

I'm Lucas Chevilard. I've spent 12 years in email marketing and marketing automation, including 5 years at Airbnb where I worked on email at scale.

I've already taught 3,500+ people email marketing through a previous course. Now I'm teaching the next evolution: how to enhance your email marketing workflow with custom AI solutions.

I'm not a developer. I'm an email marketer who learned to build tools that make my work better. If I can do it, you can too.

The difference between email marketers who thrive in the next few years and those who struggle will be this: the ability to build custom solutions instead of waiting for vendors to catch up.

Frequently asked questions

No. This course is designed for non-developers. You'll use AI tools and no-code platforms to build your solutions. If you can use your ESP and write a detailed prompt, you have the skills you need.

Access to an AI tool (Claude, ChatGPT, or similar) and optionally a no-code automation platform (Make.com, Zapier, etc.). The principles work across different tools, you choose what fits your budget and preferences.

Yes. This course teaches you to build tools that enhance your workflow around any ESP (Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, HubSpot, etc.). The custom solutions integrate with whatever stack you're already using.

The course is 7-8 hours of video content. Most people complete it in 3-4 weeks while implementing as they go. With the coaching tier, you have 3 months of support to build and refine your solutions.

The self-paced tier includes detailed build-along exercises and starter templates. The coaching tier adds live support, community access, and direct guidance when you're stuck.

No. Writing copy is one small part. This is about building custom tools for your entire workflow: strategy, planning, content creation, QA, segmentation, reporting, and analysis. It's about working fundamentally differently, not just writing faster.